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++ The June 25 SEO and Digital Marketing Workshop has sold out but we invite you to register for our September 17 Workshop at: www.seo-training-denver-sep-17-2015.ezregister.com ++

Workshop Description

Are you looking to have a competitive advantage, gain more leads from your website, create brand awareness, and ultimately achieve more sales? In this hands-on, full-day SEO, social media and digital marketing class you’ll learn the strategies and tactics you need to know in order to outsmart your competition.

Digital marketing is not rocket science but many businesses struggle, or simply don’t know how to implement a successful SEO and online marketing strategy that will yield results for months and years to come.

Training experts Julio Viskovich of rFactr, Josh Culver of Carbon8, and Chris Raulf of Boulder SEO Marketing will teach you tested and proven tactics and concepts that have helped clients dramatically improve their online visibly and revenues.

Is This Training Right For Me?

Julio, Josh, and Chris apply their research and Google approved online marketing principles to any sized businesses so that it can be replicated over and over. This training is a great fit for:

• Marketing and business professionals interested in learning how to increase their company’s online visibility and boost sales from their digital marketing efforts

• Business owners in charge of their own online marketing efforts

• Web designers eager to deepen their SEO knowledge

• Marketing consultants who would like to provide SEO and online marketing consulting as part of their service offerings

• And anyone wanting to refresh their online marketing, SEO, social media marketing and content marketing knowledge

What Is Required To Attend The Workshop?

There are no requirements to attend the workshop and you don’t need to have a technical background or prior SEO knowledge. However, you’ll get a lot more out of this workshop if you have some familiarity with Google Analytics and potentially also with Google Webmaster Tools. It is also recommended that you have a Google Account and potentially access to a Google AdWords account.

Search Engine Optimization Training Agenda

This hands-on SEO, Social Media and Digital Marketing training includes several group exercises, review of attendees websites and current strategies, case studies and more. You’ll also get access to the project templates needed to implement the newly acquired knowledge.

Morning Session

8:30 am – 9:00 am – Registration (Coffee, juice and pastries will be served)

9:00 am – Noon – Topics covered include:

Introduction

• The basics of SEO and the how the major search engines work

• Introduction to project templates used at digital marketing agencies

• Website health check: Learn how to ensure that your website is ready to be optimized

• Learn ways to discover the keywords that will drive traffic to your website

  • SEO keyword research and group exercise

On-Page Optimization Best Practices Part I

• Learn how to optimize every page of your website including: Meta Tags, Image Tags, Alt Tags, content optimization, URL structure and more

  • On-Page Optimization Part I group exercise

Lunch Noon – 1:00 pm (Catered lunch will be served)

Afternoon Session

1:00 pm – 4:30 pm – Topics covered include:

On-Page Optimization Best Practices Part II

• Learn how to take advantage of freely available information, tips and tricks from Google and other search engines

• Content development and hyperlinking best practices

  • On-Page Optimization Part II group exercise

Off-Page Optimization Best Practices

• Backlinks:

  • Learn how to evaluate your website’s backlinks

  • Developing a winning backlink strategy

• Put optimized business listings to work for you

• Learn how to take advantage of directory listings

• Learn how online marketing agencies get the most out of search engine optimized press releases

• Learn how to make document sharing sites (aka “Piggyback” sites) such as SlideShare part of your SEO strategy

• Social bookmarking

Social Media Marketing

• Develop a social media strategy that will support your overall SEO and online marketing efforts

• Content calendar development

• Social media tools

Content Marketing, SEO, Social Media and Online Lead Generation Case Studies

• See real examples and case studies of successful digital marketing programs. You’ll learn what and why the tactics and strategies work

About The Presenters

Chris Raulf is founder of Boulder SEO Marketing, a boutique SEO agency located in beautiful Boulder, Colorado. Chris and his team assist local, national international clients with all of their online marketing needs.

Chris brings two decades of hands-on search engine optimization, social media and content marketing consulting experience to the table and the Online Marketing Institute added him to their “Top 40 Digital Strategists in Marketing for 2014” list. Find and connect with Chris on LinkedIn.

Julio Viskovich, VP of Marketing at rFactr, has trained over 10,000 marketing and sales professionals. He has also been featured by Forbes as a Top 30 social selling thought leader and has held corporate training positions at both Microsoft and HootSuite. Julio holds a 3rd degree black belt in public speaking. Julio provides a mixture of intense knowledge and passion with a high energy and engaging style to reach your audience. His sessions go beyond high level ideas and into tangible actions that produce real results.

Josh Culver is the head of the Search Marketing Department for Carbon8, an interactive advertising agency located in Denver, Colorado. Josh has been in digital marketing for several years and developed search strategies for small business clients as well as Fortune 500 companies. Carbon8’s search team was recently presented a Gold Key Award for their work in SEO and website design for their work with Energy Outreach Colorado.